{"id":61370,"date":"2020-08-05T14:29:17","date_gmt":"2020-08-05T14:29:17","guid":{"rendered":"http:\/\/en.bornomalanews.com\/?p=61370"},"modified":"2020-08-05T14:29:17","modified_gmt":"2020-08-05T14:29:17","slug":"disneys-mulan-to-skip-big-screen-with-september-streaming-launch","status":"publish","type":"post","link":"https:\/\/en.bornomalanews.com\/?p=61370","title":{"rendered":"Disney’s ‘Mulan’ to skip big screen with September streaming launch"},"content":{"rendered":"

\"\"Disney's much-delayed blockbuster “Mulan” will skip the big screen and premiere on streaming platform Disney+ next month, it was announced Tuesday, as coronavirus keeps theaters shut across much of the United States.<\/p>\n

The unprecedented decision — described by CEO Bob Chapek as a “one-off” for a Disney blockbuster — is the latest major blow for movie theater chains already reeling from the pandemic.<\/p>\n

“Mulan,” a mega-budget live action remake of the tale of a legendary Chinese warrior, will be available from September 4 in homes to Disney+ subscribers for an additional $29.99.<\/p>\n

“We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters, while also further enhancing the value and attractiveness of a Disney+ subscription,” Chapek told an earnings call.<\/p>\n

The film will launch simultaneously in theaters in territories such as China which do not have currently announced Disney+ launch plans.<\/p>\n

The move comes as a second wave of US coronavirus cases stalls reopening plans for theaters in key markets such as New York and Los Angeles.<\/p>\n

Before the pandemic, studios typically waited 90 days to release major films digitally after their theatrical openings.<\/p>\n

But several major studio movies including “Trolls World Tour” have grossed tens of millions during the pandemic by abandoning theatrical releases and going directly to streaming — often at premium rental rates.<\/p>\n

“We are looking at ‘Mulan' as a one-off, as opposed to trying to say that there is some new business window model we are looking at” regarding movie launches, Chapek said.<\/p>\n

But he added that the experiment would provide “very interesting” information on consumers' willingness to shell out $30 for a new streaming title.<\/p>\n

If successful, the price would help to “recapture some of that investment” in a “fairly expensive” movie, said Chapek.<\/p>\n

“Mulan” cost an estimated $200 million to produce.<\/p>\n

It was originally due for release in March — Disney even held its red-carpet world premiere in Hollywood — before being delayed multiple times.<\/p>\n

It was one of a handful of major “tentpole” Hollywood releases expected to help drive wary consumers back to movie theaters.<\/p>\n

“Tenet,” Christopher Nolan's hotly awaited sci-fi epic, will release internationally on August 26 before hitting a limited number of US screens in September, Warner Bros said last week.<\/p>\n","protected":false},"excerpt":{"rendered":"

Disney’s much-delayed blockbuster “Mulan” will skip the big screen and premiere on streaming platform Disney+ next month, it was announced Tuesday, as coronavirus keeps theaters shut across much of the United States. The unprecedented decision — described by CEO Bob Chapek as a “one-off” for a Disney blockbuster — is the latest major blow for […]<\/p>\n","protected":false},"author":7,"featured_media":61371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n